In support of Enterprise’s 40th anniversary campaign we leveraged our deep understanding of their brand, as well as the extensive library of video assets we’ve captured for them since 2016, to craft content that highlights Enterprise’s vision and leadership. At the heart of the campaign we produced Brand Story and Oral History videos to showcase the evolution of Enterprise’s impact on communities across America over the past 40 years. This included filming interviews both on location and remotely with leadership past and present, trustees, partners, and longtime employees; recording the Brand Story VO with lifetime trustee Edward Norton; animating elements of Enterprise’s new visual identity; and advising on the use of archival material to illustrate the organization’s history. 

These videos premiered at Enterprise’s 40th Anniversary National Conference in Washington, DC, and anchored its ongoing content strategy around the anniversary campaign.

Thanks to our ongoing video partnership, we also collaborated to identify opportunities to tell  Enterprise's story beyond this milestone moment, and  embraced a strategic approach, capturing new footage to meet both the goals of this project as well as ongoing and future storytellings needs.