40TH ANNIVERSARY CAMPAIGN
Enterprise Community Partners, a national nonprofit dedicated to improving communities through affordable housing and community development, aimed to celebrate its 40th anniversary with a campaign that highlighted its vision and leadership. They engaged us for this project because of our deep understanding of their brand, along with the extensive library of video assets we’ve captured for them since 2016.
CAPTURING LEGACY
At the heart of the campaign, we produced Brand Story and Oral History videos to showcase the evolution of Enterprise’s impact on communities across America over the past 40 years. This involved filming interviews both on location and remotely with leadership past and present, trustees, partners, and longtime employees. We recorded voice-over with lifetime trustee Edward Norton, adding gravitas and credibility to the Brand Story. We also incorporated animated elements of Enterprise’s new brand identity and archival material to illustrate the organization’s rich history. The videos premiered at Enterprise’s 40th Anniversary National Conference in Washington, DC, and anchored its ongoing content strategy around the anniversary campaign.
BEYOND THE MILESTONE
Our ongoing video partnership enables us to collaborate with Enterprise’s creative team to identify opportunities to repurpose footage and tell their stories beyond this milestone moment, ensuring both their mission and impact continue to be shared effectively, long after the anniversary celebrations and as new milestones are achieved.
CREW CREDITS
Executive Producer: Emily Kornblut
Director of Photography: Dan Winckler
Editors: Dan Winckler, Lourdes Kalusha-Aguirre
Post-Production Audio: Chris Burke
To learn more about how we can help your organization, get in touch.