The values we practice matter as much as the work itself. By infusing these values into everything we do, we achieve the best results with the greatest impact.
WE BUILD TRUST.
We acknowledge that our work often calls on you and your stakeholders to tell deeply personal, often sensitive stories. All of our production and editing decisions are guided by empathy, respect, and kindness, so you can trust us with your narrative.
WE COLLABORATE.
We design every aspect of our process around listening to your needs and centering the voices of the communities you serve. We believe our best work happens when we foster open dialogue.
WE FIND SOLUTIONS NOT PROBLEMS.
We are deeply aware that video—whether it’s live or prerecorded—can feel like an unpredictable undertaking. We think problem solving is fun, and we know how to pivot to ensure your goals are met even as challenges arise.
WE ARE CURIOUS.
We are always learning innovative ways to create and use video, while also leaning on our years of experience to separate what is valuable from what is simply “new.”
WE BELIEVE IN THE POWER OF A GOOD STORY.
You are helping change communities, cities, and society for the better. We believe that impact storytelling can make a difference, and strive to create videos that inspire and activate audiences to take action for the good of people and planet.
WHAT MATTERS: OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
We are committed to advancing diversity, equity, and inclusion in our work through the following guiding principles:
Every person who makes this work possible is valued and respected for their inherent dignity and worth, regardless of race, color, ethnicity, national origin, ancestry, sex, sexual orientation, gender identity or expression, religion, age, pregnancy, disability, political ideology, genetic information, marital status, and other considerations.
When we prioritize diversity of all kinds and denounce injustice in its many forms, we improve outcomes for our company, clients, and communities.
As stewards of the investment clients make when they hire us, we strive to make spending and hiring decisions that are anti-racist, promote equity and inclusion, minimize our environmental footprint, combat climate change, and uphold fair labor and human rights practices.
We are usually not our clients’ target audience nor part of the communities they serve, and we are here to learn from them and stand in solidarity with them.
We are committed to progressive, people-first practices that acknowledge each team member’s personal circumstances and outside responsibilities.
We acknowledge that this work is never done, and strive to do better. We routinely review our practices so that they are accessible and equitable to our entire team and responsive to our clients and their communities.