For the 74th National Book Awards we produced the live broadcast for the fourth consecutive year, bringing a cohesive production approach to the ceremony, and the Finalist Reading and Teen Press Conference events the day before.

We also crafted a program video to debut as part of the Awards Ceremony and serve as a fundraising call to action in support of the National Book Foundation's year-round programming. Over the course of the year, we worked closely in collaboration with the National Book team on a messaging strategy that leaned into the Foundation’s mission of sharing the intrinsic joy and value of reading. 

For the ceremony itself, streamed live from Cipriani Wall Street, we built on the knowledge and success of producing both in-person, hybrid, and online ceremonies since 2020. We meticulously refined the event's run of show and visual aesthetic, and implemented creative solutions to elevate production values, integrating audience reactions and dynamic graphics. Our collaboration extended to working closely with Cipriani’s audio and video teams to ensure the flawless execution of technical cues for a seamless experience for at-home viewers.