100 MILLION MORE CAMPAIGN
The Scratch Foundation is dedicated to expanding access to Scratch, their free creative coding tool that empowers young people worldwide to learn, create, and express themselves. Their 100 Million More campaign aims to raise $30 million in funding by 2027 to reach an additional 100 million young creators. To help launch the effort and inspire donors, they needed a powerful video that could clearly communicate the campaign's vision and impact. Scratch chose to work with us based on our deep understanding of the STEM education and nonprofit space.
HIGHLIGHTING ENTHUSIASM WITH B ROLL
To craft an energetic video that captured the creativity and spirit of the Scratch community, we centered the visual story around footage our team captured at Scratch Day NYC to showcase authentic enthusiasm from young Scratch users. We paired these visuals, as well as assets provided by the Foundation of Scratch Days and other programming around the world, with on-screen titles that strategically highlight Scratch’s impact and guide viewers through the critical goals of the campaign. The final video was optimized for distribution across social media, website, and annual report to maximize reach and engagement, playing a vital role in helping the campaign reach 70% of its fundraising goal within its first year.
CREW CREDITS
Producer / DP: Dan Winckler
B roll camera operator: Blaze Mancillas
Editor: Dan Winckler
Post audio mix: Chris Burke
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