We collaborated with the Smithsonian team and their event partners at Linder Global Events through multiple discovery meetings to develop a creative concept designed to reflect the 2026 Summit theme, “Together We Thrive: Towards a More Perfect Union.” To bring the theme to life, we filmed scripted, direct-to-camera messages by Under Secretary for Education Monique Chism on location at the Smithsonian American Art Museum in Washington, DC and   dynamic B roll sequences of Dr. Chism exploring iconic pieces throughout the museum, including Bridge and Electronic Superhighway. 

To help meet the Smithsonian’s online attendance goals, in the edit we integrated footage from last year’s virtual and in-person programming, to make the summit’s online experience feel just as energizing and worthwhile as attending in person. This approach helped to drum up excitement for  the learning opportunities the summit provides while reinforcing its accessibility to educators nationwide.